Free Why $0.00 Is the Future of Business

by danjo

From an article in Wired (Free Why $0.00 Is the Future of Business). I hadn’t thought of it quite like this:

Likewise, newspaper and magazine publishers dont charge readers anything close to the actual cost of creating, printing, and distributing their products. Theyre not selling papers and magazines to readers, theyre selling readers to advertisers. Its a three-way market.

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